Making fitness content feel as powerful as the workout itself.
From candid member moments to high intensity trainer portraits, promo films, testimonials, and franchise content.
A multi-market content partnership spanning Vancouver, Calgary, and Toronto.

What started with creating content for Rumble Boxing evolved into an ongoing creative partnership across photography, videography, social content, promotional campaigns, and franchise marketing.
The goal was simple: create content that captured what Rumble actually feels like.
Welcoming enough for someone walking into their first class.
Intense enough for someone who’s been training for years.

Rumble isn’t just about looking tough.
It’s about making people feel like they belong while pushing them beyond what they thought they could do.
The content needed to communicate both sides of that experience.




Photography captured the look of Rumble. Video brought the energy to life.
I created promotional content, class footage, trainer and motivator videos, client testimonials, social content, and franchise-focused videos designed to show potential customers and franchise owners what the Rumble experience actually feels like.
Creating content designed to attract future Rumble franchise owners.
Turning the Rumble experience into a compelling business opportunity.
Showing entrepreneurs what it could look like to own a Rumble franchise.
Real customers sharing their experience after stepping out of class.
Capturing authentic reactions, honest feedback, and the Rumble experience.
Turning happy members into powerful social proof for the brand.
Putting a face and personality behind Rumble’s training expertise.
Introducing Master Trainer Ashton and showcasing what he brings to Rumble.
Helping potential members understand who he is and how they can train with him.
Sourcing and bringing in an influencer to experience Rumble for the first time.
Capturing his genuine reaction through testimonial, UGC, and cinematic B-roll.
Creating authentic content designed for social media, marketing, and paid advertising.

Over the course of the partnership, the content became part of Rumble’s broader visual ecosystem.
From social media and promotional campaigns to franchise marketing and physical locations, the work helped create a consistent visual representation of what Rumble feels like.
More importantly, the relationship evolved from individual shoots into ongoing creative production across multiple markets.
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